Lately google made some changes to their rank algorithm, the reason cited is that google wanted to provide more relevant results, according to their official blog, this change impacts 11.8% organic search results, in another word, almost 12% of google search results are useless or of low quality. They planned and started the update about one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, on the other hand almost all keywords promoted by contextual links are not affected, some of the keywords even ranked better than before, it becomes clear that linking campaign the old way is the thing of past, probably due to link spamming sites being downgraded by google.
Now what on earth is plain link building and how do people do it? a lot of marketing companies did and are doing the plain link building, they will get links from any websites which accept adding links, these websites will only be updated when new links are being added, it’s safe to assume all of them are trash, the name of link spamming sites is justified. New google algorithm most likely will punish these link spammers, any links on them will be affected too.
Examples will be great for explanation. It was quite some time ago, I needed to rank the keyword, lifting sling, it was old way of link building all the way, almost all the sites I got link from had too many links, and those sites had only links, no real content at all. I would give credit where credit is due, this linking strategy worked, eventually the keyword could be found on first page, the honeymoon lasted until google changed it’s mind. Something opposite happened to this keyword, chain pullers, we promoted this keyword with articles and blog posts, almost no plain links, the rank for this keyword is making me real happy. So contextual link wins this time, what about future? In fact the only thing matters here is content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. How do you do it? Writing articles and building blogs, for instance let’s examine this one, best smartphone 2011 , I didn’t put too much effort into it from start, but I never stopped posting, now it can even rank the highly competitive keywords. As we can see, creating quality content and blog marketing is what we have to do to get great result. Now imagine you have your own blog network, such as grade 70 chain, then you will have a powerful weapon in your SEO arsenal.
Bottom line is that you should create great content, get people to enjoy and share your stuff, in the mean time advertise your business with your content, this strategy will prevail in short or long term. Persistence and patience are the keys to success, you shouldn’t expect things to improve overnight, i.e., selling online or improve your search rankings, keep writing, publishing, sharing and creating, you will see the day of success. When publisinh articles, I prefer ezine, google will index a new article on ezine promptly, of course your posts on some blogs will be indexed real fast as well, let look at some aticles or posts which are published and indexed, have a taste of this one, truck cargo net, , quality content, nice presentation, indexed by google, this article is a good example of article marketing.
We’re not finished yet, please remeber, the social media is the must have channel for your marketing effort. One thing you can do for your blogs is to install twitter tools, then go ahead register a new twitter account and app, configure your twitter tools prpperly, you should choose to post a tweet for every new post, it’s real easy and useful, if you don’t use this tool it’s just too bad.